Copywriter

Job Detail

  • Experience 2+ Years
  • Department Innovation & Marketing
  • Qualifications Bachelors Degree

Job Description

Job Overview

Do you love seeing words come to life on the screen – teaching, sharing, telling stories, and making connections? Then this may be the perfect fit for you! We’re looking for a happy, hard-working, and unicorn-loving individual who’s passionate about crafting compelling content that spans channels and creates meaningful connections with our audiences. At their core, the copywriter is responsible for understanding a concept or product and uniquely translating it, with SEO and other best practices in mind, in order to deliver a succinct, persuasive, and human message. Must be willing to have fun, dig in, and be curious!

We Have

  • A big vision and a growing team in several lines of business with diverse backgrounds
  • An open mind for new ideas and methodologies
  • Complex and difficult problems to solve
  • A welcoming, fun office environment that helps foster collaboration and innovation

What We Need You To Do

  • Write clear, concise and compelling copy with a distinct voice to support individual brand personality and messages for unique audiences
  • Understand, define and translate brand positioning into a consistent, confident and human voice
  • Driving the creation of original concepts that result in effective and compelling communication
  • Conceptualize, develop, and edit campaign assets, including social media, web copy, emails, invitations, marketing collateral and other forms of materials
  • Explore different ideas and concepts for both visual and verbal elements in tandem with other Marketing, Product and Creative team members
  • Understanding different language styles that appeal to various target markets
  • Help determine what makes products appealing to consumers
  • Develop unique, new concepts
  • Update digital and social media assets with timely content
  • Work with Marketing, Product and Business teams to monitor and change advertising campaigns to change effectiveness
  • Use SEO principles to maximize copy’s reach
  • Check copy for spelling and grammar errors

You’ll Also Need

  • 2+ years of writing experience
  • Bachelor’s degree in English, marketing, communication, or related field
  • Proven experience as a copywriter or related role
  • Knowledge of online content strategy and creation
  • Excellent writing, editing, and proofreading skills
  • Experience with developing SEO minded copy
  • Creativity, imagination, and a collaborative spirit
  • Familiarity with commonly used style guides
  • Excellent time-management and organizational skills
  • Comfort level working in a fast-paced environment both independently and as part of a team
  • Willingness to receive feedback and use it to grow and improve as a member of our marketing team

A Day in the Life

  • Visit our coffee shop to give your day a kick start. Choose coffee, a coffee specialty drink, an energy drink, tea, juice or soda. It’s all on the house!
  • Take a ride down the slide to get something from our snack bar, visit the Talladega tunnel turn complete with an actual NASCAR or maybe just admire Stan the full-sized T-Rex fossil
  • Let your ideas percolate while practicing your golf skills on one of our VirtualGreens or FullSwing virtual driving ranges. If golf isn’t your thing, play one of Mozart’s favorite games, billiards. Better yet, start a friendly shuffleboard or video game battle before you visit the Virtual Reality room to round out your afternoon.

See what our Marketing team has been up to on our Team Blog!

Required skills

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